Ultima, Affinity Petcare’s leading petfood Brand for cats and dogs, launches Ultima Nature; a new range made with a large variety of natural and high quality ingredients.
The challenge: To develop a design for the new range’s packs that clearly communicates the novelty they present to the consumer:
– Communicate main messages: 1) new range made with natural ingredients of the highest quality, 2) no added colorants, preservatives, or artificial fragrances.
– Maintain the coherence of the brand, preserving its recognition and brand equity.
– To structure the messages clearly to facilitate shoppability.
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