Affinity Petcare is a company with over 50 years of experience in animal nutrition. Leaders of cat and dog food in Spain, they are ranked third in Europe and fifth in the world thanks to brands such as BREKKIES or ADVANCE. Little Buddha was entrusted with the relaunch of ULTIMA, Affitity’s Super premium brand.
The challenge: Renew the brand image, improve brand recognition and shoppability with better structured messages.
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