Jacob Douwe Egberts (JDE)

January 2015

Pickwick, is a leading tea brand in countries such as Denmark. The growth of the tea market in Denmark can be attributed to the Spice Tea category. A category in which DEMB’s (fka Sara Lee) competitors play an important role. The “instant Chai” is a trend within the Spice Tea Category.

The challenge: Pickwick entrusts Little Buddha with the creation of a design grid for a range of ecological Chai Tea that links it to its Indian origin in an occidental manner.

More information