Omega Pharma Group

April 2015

Apisérum, is a pioneering brand of reference in the pharmaceutical industry, with over 52 years of experience in the market. The brand, which belongs to the OMEGA PHARMA Group, proposes a restyle of its current range of products that combines royal jelly with specific ingredients that cover the daily needs of the entire family.

The challenge: To position Apisérum as the brand of reference, expert in royal jelly, as well as creating an architecture for the range that improves brand recognition and facilitating range navigation and understanding for the consumer.

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