Dan Ince joins the team as Strategy Director for UK


Leading European Brand Design Agency Little Buddha, based in Barcelona, and present in Cambridge since 2015, announces that Dan Ince is taking over from Cristina Travieso as Strategy Director of Little Buddha UK.

Dan Ince is a senior FMCG marketing professional with a 20-year track record of success in developing effective brand strategy and driving growth, working at Head of Marketing level at Associated British Foods, Premier Foods and RHM. His wealth of experience, collaborative leadership and management style bring a pragmatic, hands-on approach to step-change growth and deliver tangible commercial results. This will surely provide expertise and a new way of approaching Little Buddha’s client challenges in the UK.

Dan’s most recent experience includes developing a five-year strategy to refine consumer segmentation and brand positioning while defining portfolio roles for newly-integrated Jordans and Dorset Cereals, developing consumer segmentation of the UK multicultural market, delivering brand positioning, communications strategy, and NPD pipeline for Patak’s, Rajah and Elephant Atta, and introducing a FMCG marketing approach at Westmill Foods.

“Dan has considerable FMCG Marketing experience and has the talent and drive to develop our brand design service in the UK through his inside knowledge of the strategic importance of packaging for brands in the UK and abroad”, comments Bertrand Massanes, Managing Director.

“We are excited to share our energy and enthusiasm for brands in the UK and are confident we will continue to build our reputation for offering the most innovative and impactful packaging that drives consumer engagement and sales for all types of companies all over the world”, he concluded.